During our trip to Atlanta in June 2024, we had the opportunity to meet up with the RSG collective in their own environment. In just 30 to 40 minutes, we shot an immersive music video in one of the city’s most prestigious studios. The goal was clear: to capture the raw and authentic essence of the crew, translating their energy and attitude into a striking visual. Despite the limited time, each shot was carefully planned to maximize the project's visual and narrative impact.
The video’s aesthetic is built on a dark and electrifying atmosphere, enhanced by dramatic lighting and an ultra-dynamic image treatment. We aimed to highlight the track’s egotistical vibe by integrating strong visuals, mixing sharp shots with powerful digital effects. The VFX amplify this ambiance with bright flares, glitches, and digital compositions, giving some sequences an almost supernatural feel. A surprise cameo from Trippie Redd adds an extra layer of prestige, firmly rooting this visual in an international rap dynamic.
The result is an instantly impactful video, designed to grab attention from the very first seconds. The visual universe, blending raw grit with polished post-production, perfectly represents RSG’s musical identity. This fast-paced shoot in Atlanta showcases our ability to adapt to any context and deliver a striking final product that aligns with the artists' vision.
