During our trip to Atlanta in May 2024, we had the opportunity to meet and collaborate with several artists, including BoofPaxkMooky. The project came together spontaneously when he invited us to his place to shoot a music video. With no pre-established plan, we embraced a raw and improvisational approach, letting the energy of the moment dictate the visuals. The shoot took place both indoors and outdoors, capturing an authentic mix of intimate and urban settings.
Back in France, our team took on the challenge of elevating the footage through post-production. We decided to infuse the video with a distinct cyber aesthetic, blending technical precision with AI-powered VFX. This allowed us to experiment with animated overlays, glitch distortions, and digital tracking effects that interact with the artist's movements. The goal was to create a futuristic, almost otherworldly visual identity while preserving the rawness of the original footage.
The final result is a fusion of reality and digital abstraction, where the artist appears to glitch between two dimensions. This visual approach reinforces the energy of the track, offering an immersive experience that transcends traditional music video formats.
