New York rappers Big Yaya and Four50 reached out to us for a lifestyle music video shot in the streets of Paris. Inspired by the track’s raw and laid-back energy, we opted for a street-style visual, filming between the Pagoda of Paris and the nearby Parc Monceau. The contrast between these locations, one evoking a sense of mystery, the other an open, serene environment, helped shape the aesthetic of the video, blending urban grit with an almost dreamlike atmosphere.
For the visuals, we embraced a vintage, cinematic approach with deep cardinal red and sepia tones, emphasizing a timeless, almost surreal feel. The artists move casually through the streets and gardens, their presence blending into the architecture, nature, and scattered elements of urban life. Through framing and movement, we sought to capture an effortless yet immersive storytelling approach, where the city itself becomes part of the narrative.
Post-production was an opportunity to push the aesthetic even further. Drawing inspiration from the opening credits of OSS 117 films, we introduced stylized VFX, mixing grainy textures, dreamlike distortions, and a darkened sky to add depth to the visuals. The slow, fluid editing reinforces the hypnotic tone of the music, creating a world where reality seems to fade into a hazy, cinematic memory.
